
Seattle's oldest non-profit organization,
Seattle Milk Fund, recently launched a brand new brand identity and website - and we were honored to direct this project!
Seattle Milk Fund began with circles of volunteers donating jugs of milk to needy families over 100 years ago. As they transition into an organization that provides financial aid grants for single mothers, we were asked to design a new identity, corresponding design system and website.
Though a small organization, SMF's identity system was an inconsistent, ever-changing kit of parts. The new system provides consistency across all platforms, making communication from SMF instantly recognizable.

With 100 years of civic service, Seattle Milk Fund's history mirrors that of a developing Seattle. As such, that history is a central component throughout the identity system. We combed through their physical archives to find signature stories and imagery, and incorporated them whenever possible.

While history plays a central role in Seattle Milk Fund's new system, we also wanted to capture the important work the organization is doing now. We worked with one of our favorite photographers,
Kathryn Barnard, to obtain beautiful photos of the women and families both directing, and receiving benefits from, Seattle Milk Fund today.
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We loved being a part of expressing the good work of this organization. It's our hope that SMF's fundraising will be better supported through an updated identity that carries more meaning to their work -- and that ultimately, more Seattle-area families will be able to afford childcare, allowing mothers go back to school for additional education!
*The project is on-going and new examples will be published as they develop.