New marketing materials for Orthopedic Specialists of Seattle

We recently created new marketing collateral - including a brochure and physician bios - for Orthopedic Specialists of Seattle, a 6-surgeon group at Seattle Orthopedic Center in Wallingford.









Kenner Lodis Creative partners with creative talent all over the city of Seattle (and beyond) to bring the right people to the project at hand. On this particular assignment, we worked with an experienced designer who understands the health care industry. We also worked with our favorite health care photographer, who specializes in physician photos.

Our work with Orthopedic Specialists of Seattle (OSS) began in 2007. When we came on board, we began a thorough discovery phase process to identify who the OSS patient really was, what they wanted, and why they chose this particular orthopedic group. After interviewing patients, we reinvented and focused the OSS brand, and created messaging that better reflected their value: highly specialized orthopedic care.

Next, we built a search-engine friendly website with original content, which launched them to the top of the search engines for almost every keyword phrase identified.





Next up? More search engine optimization activities, and continued marketing and branding work with this great, savvy physician group.

What makes a good PR person?

I was out to lunch last week with a writer from the Seattle Times' and the topic of "What makes a good PR person?" came up. I shared my philosophy, and she respectfully shared her invaluable input. I thought it was a great conversation and I wanted to share.

PR takes a unique (and dare I say, rare?) set of characteristics and skills. In no particular order, a good PR person:

• Asks to see or be apprised of your entire marketing plan – wants to know your goals as an organization
• Can easily and quickly synthesize a lot of information
• Stays on top of trends, and knows when and where their clients fit into the scene
• Has the creativity and technical writing skills to write a press release that could potentially be reprinted as is (AP style)
• Can get excited--and can transfer that enthusiasm--about their clients
• Is flexible, responsive and proactive
• Doesn't take "no" personally
• Has the ability to anticipate problems--that is, can predict the worst--while not letting keen judgment compromise optimism
• Is comfortable with not taking credit for a large majority of their work
• Understands the value of a personalized pitch
• Knows when not to pitch a story

Some of these are personality traits that you’re either born with or not – but many are developed over time; by making mistakes and learning from them. That’s why if you’re hiring an agency, it’s important to know who will be primarily servicing your account. Do your research before hiring a PR agency (even a “boutique”), because it’s commonplace have junior staff primarily service accounts – after all, their time costs less to the agency.

At Kenner Lodis Creative, we work hard to make sure we only take on clients that we truly feel we’ll be successful with, and that’s not everybody. But if you're in the market for PR, we'd love to start a conversation with you. We love new projects, and we love sending our respected colleagues (when better suited) new work, too.

Vida Spa featured in Allure

We’re excited to announce another client success! A wonderful esthetician by the name of Laura Hess (featured below) of Vida Spa was featured in Allure magazine this month, giving fantastic advice – with an ayurvedic approach – to uneven skin tones.





Congratulations to Vida Spa for the well-deserved recognition for employing charming, committed and knowledgeable staff!