Wednesday, February 25, 2009

New marketing materials for Orthopedic Specialists of Seattle

We recently created new marketing collateral - including a brochure and physician bios - for Orthopedic Specialists of Seattle, a 6-surgeon group at Seattle Orthopedic Center in Wallingford.









Kenner Lodis Creative partners with creative talent all over the city of Seattle (and beyond) to bring the right people to the project at hand. On this particular assignment, we worked with an experienced designer who understands the health care industry. We also worked with our favorite health care photographer, who specializes in physician photos.

Our work with Orthopedic Specialists of Seattle (OSS) began in 2007. When we came on board, we began a thorough discovery phase process to identify who the OSS patient really was, what they wanted, and why they chose this particular orthopedic group. After interviewing patients, we reinvented and focused the OSS brand, and created messaging that better reflected their value: highly specialized orthopedic care.

Next, we built a search-engine friendly website with original content, which launched them to the top of the search engines for almost every keyword phrase identified.





Next up? More search engine optimization activities, and continued marketing and branding work with this great, savvy physician group.

No comments:

Post a Comment