Last Wednesday, David and I kept busy by sending a handful of editors Vida Spa's gift for the holidays: a Winter Essential Kit (moisturizing products, important for a great winter skin care regime). Ironic that it was 104 degrees on our trip to the post office? Yes. But still necessary nonetheless. Long-lead media (magazines) plans out their winter issues between 3-6 months in advance (sometimes even more) so if you're hoping for some ink to drive holiday traffic, it's always important to prepare early!
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